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Rebranding a country is about a lot more than ‘spin’

Below is a piece I have done for PR Week about a project to use international help to try to improve the image and standing of Albania. Say the name of any country in the world and immediately people have a sense of that country. America still comes top of most nation branding surveys. Britain, […]

Posted on 16 April 2014 | 6:04am

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