Alastair Campbell knows all about winning. As Tony Blair's chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections. And he's fascinated by what it takes to win.
How do sportsmen excel, entrepreneurs thrive, or individuals achieve their ambition? Is their ability to win innate? Or is the winning gene something we can all develop? Drawing on the wisdom of an astonishing array of talented people - from elite athletes to top managers, from rulers of countries to rulers of global business empires - Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success.